/* JC Clipper site. Tokens come from DESIGN.md. One family (Archivo), width and weight do the work. */

:root {
  /* hex fallbacks first; OKLCH overrides below for browsers that speak it */
  --paper: #f8f6f2;
  --paper-2: #efece6;
  --paper-3: #fdfcfa;
  --ink: #15171f;
  --ink-2: #262a36;
  --muted: #5c6171;
  --line: #d6d7dd;
  --blue: #1f3fd0;
  --blue-deep: #1a2fa8;
  --blue-tint: #e3e7fb;
  --on-blue: #f4f5fc;
  --on-blue-dim: rgba(244, 245, 252, 0.72);
  --live: #ee4630;
  --error: #b3261e;

  --font: "Archivo", system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --dur-1: 150ms;
  --dur-2: 300ms;
  --dur-3: 650ms;

  --r-1: 6px;
  --r-2: 12px;
  --r-phone: 34px;

  --gutter: clamp(1.25rem, 4vw, 4rem);
  --section: clamp(5rem, 4rem + 6vw, 9rem);
  --wrap: 1280px;
  --head-h: 72px;
}

@supports (color: oklch(0% 0 0)) {
  :root {
    --paper: oklch(97.6% 0.005 85);
    --paper-2: oklch(94.6% 0.007 85);
    --paper-3: oklch(99.2% 0.003 85);
    --ink: oklch(18% 0.014 265);
    --ink-2: oklch(27% 0.016 265);
    --muted: oklch(46% 0.022 265);
    --line: oklch(87% 0.009 265);
    --blue: oklch(46% 0.235 264);
    --blue-deep: oklch(38% 0.215 266);
    --blue-tint: oklch(93% 0.035 264);
    --on-blue: oklch(97% 0.01 264);
    --on-blue-dim: oklch(97% 0.01 264 / 0.72);
    --live: oklch(66% 0.22 30);
    --error: oklch(48% 0.19 28);
  }
}

/* ---------- base ---------- */

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  -webkit-text-size-adjust: 100%;
  scroll-padding-top: calc(var(--head-h) + 1rem);
}

/* smooth scrolling only once the page has loaded: during load it cancels the jump to #anchors */
html.ready {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font);
  font-size: 1.0625rem;
  line-height: 1.55;
  font-optical-sizing: auto;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}

img,
svg {
  max-width: 100%;
  display: block;
}

[hidden] {
  display: none !important;
}

a {
  color: inherit;
}

h1,
h2,
h3,
h4 {
  margin: 0;
  font-weight: 700;
  letter-spacing: -0.02em;
  text-wrap: balance;
}

p {
  margin: 0;
  text-wrap: pretty;
}

ul,
ol {
  margin: 0;
  padding: 0;
  list-style: none;
}

button,
input,
select,
textarea {
  font: inherit;
  color: inherit;
}

::selection {
  background: var(--blue);
  color: var(--on-blue);
}

:focus-visible {
  outline: 2px solid var(--blue);
  outline-offset: 3px;
  border-radius: 2px;
}

.section--ink :focus-visible,
.section--blue :focus-visible {
  outline-color: var(--paper);
}

.visually-hidden {
  position: absolute !important;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip {
  position: absolute;
  left: 1rem;
  top: -4rem;
  z-index: 100;
  background: var(--ink);
  color: var(--paper);
  padding: 0.6rem 0.9rem;
  border-radius: var(--r-1);
  text-decoration: none;
  font-weight: 600;
  transition: top var(--dur-1);
}

.skip:focus {
  top: 1rem;
}

/* ---------- type ---------- */

.display {
  font-size: clamp(2.75rem, 1rem + 6.2vw, 5.75rem);
  line-height: 0.98;
  font-weight: 700;
  font-stretch: 104%;
  letter-spacing: -0.035em;
}

.h1 {
  font-size: clamp(2.5rem, 1rem + 5vw, 5rem);
  line-height: 1;
  font-weight: 700;
  font-stretch: 104%;
  letter-spacing: -0.035em;
}

.h2 {
  font-size: clamp(2rem, 1rem + 3.2vw, 3.5rem);
  line-height: 1.02;
  font-weight: 700;
  font-stretch: 102%;
  letter-spacing: -0.03em;
}

.h3 {
  font-size: 1.375rem;
  line-height: 1.2;
  font-weight: 650;
  letter-spacing: -0.015em;
}

.h4 {
  font-size: 1.0625rem;
  line-height: 1.3;
  font-weight: 650;
  letter-spacing: -0.01em;
}

.lead {
  font-size: clamp(1.125rem, 1rem + 0.5vw, 1.3125rem);
  line-height: 1.45;
  max-width: 52ch;
}

.prose {
  max-width: 62ch;
}

.prose > * + * {
  margin-top: 1.1em;
}

.prose a {
  text-decoration: underline;
  text-decoration-color: var(--line);
  text-decoration-thickness: 1px;
  text-underline-offset: 0.18em;
  transition: text-decoration-color var(--dur-1);
}

.prose a:hover {
  text-decoration-color: currentColor;
}

.prose ul {
  list-style: disc;
  padding-left: 1.25rem;
}

.prose li + li {
  margin-top: 0.35em;
}

.small {
  font-size: 0.875rem;
  line-height: 1.4;
  font-weight: 500;
}

.muted {
  color: var(--muted);
}

.section--ink .muted,
.section--blue .muted {
  color: var(--on-blue-dim);
}

.num {
  font-variant-numeric: tabular-nums;
}

.big-num {
  font-size: clamp(3.25rem, 2rem + 6.5vw, 7.5rem);
  line-height: 0.95;
  font-weight: 800;
  font-stretch: 125%;
  letter-spacing: -0.02em;
  font-variant-numeric: tabular-nums;
}

.wide {
  font-stretch: 125%;
  font-weight: 800;
}

.measure {
  max-width: 62ch;
}

.measure-s {
  max-width: 44ch;
}

/* ---------- layout ---------- */

.wrap {
  width: min(100% - 2 * var(--gutter), var(--wrap));
  margin-inline: auto;
}

.section {
  padding-block: var(--section);
}

.section--tight {
  padding-block: calc(var(--section) * 0.6);
}

.section--flush-top {
  padding-top: 0;
}

.section--paper2 {
  background: var(--paper-2);
}

.section--ink {
  background: var(--ink);
  color: var(--paper);
}

.section--blue {
  background: var(--blue);
  color: var(--on-blue);
}

.section--ink .lead,
.section--blue .lead {
  line-height: 1.5;
  letter-spacing: 0.005em;
}

.grid {
  display: grid;
  gap: 2rem var(--gutter);
}

.grid--tight {
  gap: 1.25rem var(--gutter);
}

@media (min-width: 900px) {
  .grid {
    grid-template-columns: repeat(12, minmax(0, 1fr));
  }
  /* span sets the END so a start-* class can be combined with it */
  .span-3 { grid-column-end: span 3; }
  .span-4 { grid-column-end: span 4; }
  .span-5 { grid-column-end: span 5; }
  .span-6 { grid-column-end: span 6; }
  .span-7 { grid-column-end: span 7; }
  .span-8 { grid-column-end: span 8; }
  .span-9 { grid-column-end: span 9; }
  .span-12 { grid-column-end: span 12; }
  .start-2 { grid-column-start: 2; }
  .start-5 { grid-column-start: 5; }
  .start-6 { grid-column-start: 6; }
  .start-7 { grid-column-start: 7; }
  .start-8 { grid-column-start: 8; }
  .start-9 { grid-column-start: 9; }
  .self-end { align-self: end; }
  .self-center { align-self: center; }
}

.stack > * + * {
  margin-top: var(--stack, 1.25rem);
}

.stack-l {
  --stack: 2rem;
}

.section-head {
  margin-bottom: clamp(2.5rem, 2rem + 3vw, 4.5rem);
}

.section-head .h2 {
  max-width: 18ch;
}

.section-head .lead {
  margin-top: 1.25rem;
}

.rule {
  border: 0;
  border-top: 1px solid var(--line);
  margin: 0;
}

.section--ink .rule {
  border-color: rgb(255 255 255 / 0.12);
}

/* ---------- header ---------- */

.site-head {
  position: sticky;
  top: 0;
  z-index: 50;
  background: color-mix(in oklab, var(--paper) 82%, transparent);
  -webkit-backdrop-filter: blur(14px) saturate(1.2);
  backdrop-filter: blur(14px) saturate(1.2);
  border-bottom: 1px solid transparent;
  transition: border-color var(--dur-2), background var(--dur-2);
}

@supports not (background: color-mix(in oklab, red 50%, transparent)) {
  .site-head {
    background: var(--paper);
  }
}

.site-head.is-scrolled {
  border-bottom-color: var(--line);
}

.site-head__row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  height: var(--head-h);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  color: var(--ink);
  text-decoration: none;
}

.brand__mark {
  flex: none;
}

.brand__word {
  font-weight: 800;
  font-stretch: 125%;
  text-transform: uppercase;
  letter-spacing: 0.02em;
  font-size: 0.95rem;
  white-space: nowrap;
}

.site-nav {
  position: relative;
}

.nav-list {
  display: flex;
  align-items: center;
  gap: clamp(1.25rem, 2.5vw, 2.25rem);
}

.nav-list a:not(.btn) {
  position: relative;
  display: inline-block;
  padding: 0.35rem 0;
  color: var(--ink-2);
  font-size: 0.95rem;
  font-weight: 500;
  text-decoration: none;
}

.nav-list a:not(.btn)::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 1.5px;
  background: var(--ink);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform var(--dur-2) var(--ease);
}

.nav-list a:not(.btn):hover::after,
.nav-list a:not(.btn)[aria-current="page"]::after {
  transform: scaleX(1);
}

.nav-list__cta {
  margin-left: 0.5rem;
}

.nav-toggle {
  display: none;
  position: relative;
  width: 44px;
  height: 44px;
  margin-right: -10px;
  padding: 0;
  background: none;
  border: 0;
  cursor: pointer;
}

.nav-toggle__bar {
  position: absolute;
  left: 11px;
  width: 22px;
  height: 2px;
  background: var(--ink);
  border-radius: 2px;
  transition: transform var(--dur-2) var(--ease), top var(--dur-2) var(--ease);
}

.nav-toggle__bar:first-child {
  top: 17px;
}

.nav-toggle__bar:nth-child(2) {
  top: 25px;
}

.is-open .nav-toggle__bar:first-child {
  top: 21px;
  transform: rotate(45deg);
}

.is-open .nav-toggle__bar:nth-child(2) {
  top: 21px;
  transform: rotate(-45deg);
}

@media (max-width: 899px) {
  .nav-toggle {
    display: block;
  }
  .nav-list {
    display: none;
    position: absolute;
    top: calc(var(--head-h) - 12px);
    right: calc(-1 * var(--gutter));
    width: 100vw;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding: 0.5rem var(--gutter) 1.5rem;
    background: var(--paper);
    border-bottom: 1px solid var(--line);
    box-shadow: 0 24px 40px -24px rgb(0 0 0 / 0.25);
  }
  .site-nav.is-open .nav-list {
    display: flex;
    animation: menu-in var(--dur-2) var(--ease) both;
  }
  .nav-list li {
    border-bottom: 1px solid var(--line);
  }
  .nav-list li.nav-list__cta {
    border: 0;
    margin: 1.25rem 0 0;
  }
  .nav-list a:not(.btn) {
    display: block;
    padding: 1rem 0;
    font-size: 1.125rem;
  }
  .nav-list a:not(.btn)::after {
    display: none;
  }
  .nav-list .btn {
    width: 100%;
    justify-content: center;
  }
}

@keyframes menu-in {
  from {
    opacity: 0;
    transform: translateY(-6px);
  }
  to {
    opacity: 1;
    transform: none;
  }
}

/* ---------- buttons ---------- */

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.6rem;
  height: 48px;
  padding: 0 1.25rem;
  border-radius: var(--r-1);
  border: 1px solid transparent;
  background: var(--blue);
  color: var(--on-blue);
  font-weight: 600;
  font-size: 1rem;
  line-height: 1;
  text-decoration: none;
  white-space: nowrap;
  cursor: pointer;
  transition: background var(--dur-1), color var(--dur-1), border-color var(--dur-1), transform var(--dur-1);
}

.btn:hover {
  background: var(--blue-deep);
}

.btn:active {
  transform: translateY(1px);
}

.btn:disabled {
  opacity: 0.6;
  cursor: default;
}

.btn .arrow {
  flex: none;
  transition: transform var(--dur-2) var(--ease);
}

.btn:hover .arrow {
  transform: translateX(3px);
}

.btn-sm {
  height: 40px;
  padding: 0 1rem;
  font-size: 0.9rem;
}

.btn-lg {
  height: 56px;
  padding: 0 1.6rem;
  font-size: 1.0625rem;
}

.btn-ink {
  background: var(--ink);
  color: var(--paper);
}

.btn-ink:hover {
  background: var(--ink-2);
}

.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}

.btn-ghost:hover {
  background: var(--ink);
  color: var(--paper);
}

.btn-paper {
  background: var(--paper);
  color: var(--ink);
}

.btn-paper:hover {
  background: var(--paper-3);
}

.section--ink .btn-ghost,
.section--blue .btn-ghost {
  color: var(--paper);
  border-color: rgb(255 255 255 / 0.55);
}

.section--ink .btn-ghost:hover,
.section--blue .btn-ghost:hover {
  background: var(--paper);
  color: var(--ink);
  border-color: var(--paper);
}

.link {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  font-weight: 600;
  text-decoration: none;
  color: inherit;
}

.link .arrow {
  transition: transform var(--dur-2) var(--ease);
}

.link:hover .arrow {
  transform: translateX(3px);
}

.link:hover {
  text-decoration: underline;
  text-underline-offset: 0.2em;
}

.actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  align-items: center;
}

/* ---------- hero ---------- */

.hero {
  position: relative;
  padding-block: clamp(2.5rem, 1.5rem + 4vw, 5.5rem) 0;
}

.hero__grid {
  display: grid;
  gap: 3rem;
  align-items: center;
}

.hero__copy .display {
  max-width: 12ch;
  margin-bottom: 1.5rem;
}

.hero__copy .lead {
  margin-bottom: 2.25rem;
}

.hero__proof {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 0.35rem 0.75rem;
  margin-top: 2.25rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 0.95rem;
  max-width: 44ch;
}

.hero__proof strong {
  color: var(--ink);
  font-weight: 700;
  font-variant-numeric: tabular-nums;
  letter-spacing: -0.01em;
}

.hero__panel {
  position: relative;
  min-height: clamp(460px, 120vw, 560px);
  background: var(--blue);
  border-radius: var(--r-2);
  overflow: hidden;
  isolation: isolate;
}

.hero__panel::before {
  /* a soft studio light so the drench isn't flat */
  content: "";
  position: absolute;
  inset: -20%;
  background: radial-gradient(60% 50% at 70% 20%, rgb(255 255 255 / 0.16), transparent 70%);
  pointer-events: none;
}

.hero__panel-note {
  position: absolute;
  left: 1.25rem;
  bottom: 1.1rem;
  z-index: 5;
  color: var(--on-blue-dim);
  font-size: 0.8rem;
  font-weight: 500;
  letter-spacing: 0.01em;
}

@media (min-width: 900px) {
  .hero__grid {
    grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
    gap: var(--gutter);
  }
  .hero__panel {
    min-height: clamp(520px, 44vw, 660px);
    margin-right: calc(-1 * max(var(--gutter), (100vw - var(--wrap)) / 2));
    border-radius: var(--r-2) 0 0 var(--r-2);
  }
}

@media (min-width: 1440px) {
  .hero__panel {
    margin-right: calc(-1 * max(var(--gutter), (100vw - var(--wrap)) / 2));
  }
}

/* phones */

.phones {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
}

.phone {
  position: absolute;
  width: clamp(160px, 44vw, 224px);
  aspect-ratio: 9 / 19;
  padding: 8px;
  border-radius: var(--r-phone);
  background: var(--ink);
  box-shadow:
    0 40px 70px -28px rgb(0 0 0 / 0.55),
    inset 0 0 0 1px rgb(255 255 255 / 0.08);
  transform: translate(var(--x, 0), var(--y, 0)) scale(var(--s, 1));
  will-change: transform;
}

@media (min-width: 900px) {
  .phone {
    width: clamp(170px, 17vw, 236px);
  }
}

.phone--a {
  --x: -64%;
  --y: 9%;
  --s: 0.88;
  z-index: 1;
}

.phone--a .phone__cap,
.phone--c .phone__cap {
  font-size: 12.5px;
  right: 30px;
}

.phone--b {
  --x: 0%;
  --y: -2%;
  --s: 1;
  z-index: 3;
}

.phone--c {
  --x: 64%;
  --y: 12%;
  --s: 0.88;
  z-index: 2;
}

.phone__screen {
  position: relative;
  height: 100%;
  border-radius: calc(var(--r-phone) - 8px);
  overflow: hidden;
  background: var(--ink-2);
  color: #fff;
  font-size: 11px;
  line-height: 1.25;
}

.phone__screen img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.phone__screen::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(to top, rgb(0 0 0 / 0.62) 0%, rgb(0 0 0 / 0) 42%),
    linear-gradient(to bottom, rgb(0 0 0 / 0.38) 0%, rgb(0 0 0 / 0) 22%);
  pointer-events: none;
}

.phone__ui {
  position: absolute;
  inset: 0;
  z-index: 2;
  padding: 14px 12px 12px;
}

.phone__top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  font-weight: 600;
  font-size: 10px;
  letter-spacing: 0.02em;
}

.phone__live {
  display: inline-flex;
  align-items: center;
  gap: 5px;
  font-weight: 700;
  letter-spacing: 0.08em;
  font-size: 9px;
}

.phone__live::before {
  content: "";
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--live);
  box-shadow: 0 0 0 0 rgb(238 70 48 / 0.6);
  animation: live-pulse 1.8s ease-out infinite;
}

@keyframes live-pulse {
  0% {
    box-shadow: 0 0 0 0 rgb(238 70 48 / 0.6);
  }
  100% {
    box-shadow: 0 0 0 7px rgb(238 70 48 / 0);
  }
}

.phone__hook {
  position: absolute;
  left: 12px;
  top: 21%;
  max-width: 82%;
  padding: 5px 8px;
  border-radius: 5px;
  background: var(--paper);
  color: var(--ink);
  font-weight: 800;
  font-stretch: 104%;
  font-size: 12.5px;
  line-height: 1.15;
  letter-spacing: -0.01em;
  transform: rotate(-1.5deg);
  box-shadow: 0 6px 16px -6px rgb(0 0 0 / 0.5);
}

.phone__cap {
  position: absolute;
  left: 10px;
  right: 34px;
  top: 55%;
  font-weight: 800;
  font-stretch: 102%;
  font-size: 14px;
  line-height: 1.28;
  text-transform: uppercase;
  letter-spacing: -0.005em;
  text-shadow: 0 1px 2px rgb(0 0 0 / 0.65), 0 0 8px rgb(0 0 0 / 0.35);
}

.phone__cap span {
  display: inline-block;
  padding: 0 3px;
  border-radius: 3px;
  animation: word 3.8s steps(1, end) infinite;
  animation-delay: calc(var(--w, 0) * 0.38s);
}

@keyframes word {
  0%,
  10% {
    background: var(--blue);
    text-shadow: none;
  }
  10.001%,
  100% {
    background: transparent;
  }
}

.phone__side {
  position: absolute;
  right: 8px;
  bottom: 56px;
  display: grid;
  gap: 12px;
  justify-items: center;
  font-size: 9px;
  font-weight: 600;
  text-align: center;
}

.phone__side svg {
  width: 20px;
  height: 20px;
  margin-bottom: 2px;
  filter: drop-shadow(0 1px 2px rgb(0 0 0 / 0.5));
}

.phone__meta {
  position: absolute;
  left: 12px;
  right: 40px;
  bottom: 18px;
  font-size: 10px;
  line-height: 1.3;
}

.phone__meta b {
  display: block;
  font-weight: 700;
  margin-bottom: 2px;
}

.phone__meta span {
  opacity: 0.85;
}

.phone__bar {
  position: absolute;
  left: 12px;
  right: 12px;
  bottom: 9px;
  height: 2px;
  border-radius: 2px;
  background: rgb(255 255 255 / 0.25);
  overflow: hidden;
}

.phone__bar i {
  display: block;
  height: 100%;
  background: #fff;
  transform-origin: left;
  animation: bar 11s linear infinite;
}

@keyframes bar {
  from {
    transform: scaleX(0);
  }
  to {
    transform: scaleX(1);
  }
}

/* phone UI scales with the phone's own width (px values above are the fallback) */
@supports (width: 1cqw) {
  .phone {
    container-type: inline-size;
  }
  .phone__screen {
    font-size: clamp(8px, 4.9cqw, 12px);
  }
  .phone__ui {
    padding: 6.25cqw 5.4cqw 5.4cqw;
  }
  .phone__top {
    font-size: clamp(7px, 4.5cqw, 11px);
  }
  .phone__live {
    font-size: clamp(6.5px, 4cqw, 9.5px);
  }
  .phone__live::before {
    width: 2.7cqw;
    height: 2.7cqw;
  }
  .phone__hook {
    left: 5.4cqw;
    top: 21%;
    max-width: 82%;
    padding: 0.4em 0.65em;
    font-size: clamp(8.5px, 5.6cqw, 14px);
  }
  .phone__cap {
    left: 4.5cqw;
    right: 15cqw;
    top: 55%;
    font-size: clamp(9px, 6.25cqw, 15px);
  }
  .phone--a .phone__cap,
  .phone--c .phone__cap {
    font-size: clamp(8.5px, 5.8cqw, 13px);
    right: 14cqw;
  }
  .phone__side {
    right: 3.6cqw;
    bottom: 26cqw;
    gap: 5.4cqw;
    font-size: clamp(6.5px, 4cqw, 9.5px);
  }
  .phone__side svg {
    width: clamp(12px, 9cqw, 22px);
    height: clamp(12px, 9cqw, 22px);
  }
  .phone__meta {
    left: 5.4cqw;
    right: 18cqw;
    bottom: 8cqw;
    font-size: clamp(7px, 4.5cqw, 10.5px);
  }
  .phone__bar {
    left: 5.4cqw;
    right: 5.4cqw;
    bottom: 4cqw;
  }
}

/* static phone (no live UI loops) for galleries */
.phone--static {
  position: relative;
  transform: none;
  width: 100%;
  max-width: 250px;
  box-shadow: 0 30px 50px -30px rgb(0 0 0 / 0.4), inset 0 0 0 1px rgb(255 255 255 / 0.08);
}

.phone--static .phone__cap span {
  animation: none;
}

.phone--static .phone__cap span.is-on {
  background: var(--blue);
  text-shadow: none;
}

.phone--static .phone__bar i {
  animation: none;
  transform: scaleX(var(--p, 0.4));
}

/* entrance choreography (js only) */
.js .hero__copy > * {
  animation: rise 700ms var(--ease) both;
  animation-delay: calc(var(--i, 0) * 90ms);
}

.js .hero .phone {
  animation: phone-in 900ms var(--ease) both;
  animation-delay: calc(260ms + var(--i, 0) * 110ms);
}

@keyframes rise {
  from {
    opacity: 0;
    transform: translateY(14px);
  }
  to {
    opacity: 1;
    transform: none;
  }
}

@keyframes phone-in {
  from {
    opacity: 0;
    transform: translate(var(--x, 0), calc(var(--y, 0) + 48px)) scale(var(--s, 1));
  }
  to {
    opacity: 1;
    transform: translate(var(--x, 0), var(--y, 0)) scale(var(--s, 1));
  }
}

/* ---------- scroll reveals ---------- */

.js .reveal,
.js .reveal-group > * {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity var(--dur-3) var(--ease), transform var(--dur-3) var(--ease);
}

.js .reveal-group > * {
  transition-delay: calc(var(--i, 0) * 70ms);
}

.js .reveal.is-in,
.js .reveal-group.is-in > * {
  opacity: 1;
  transform: none;
}

/* ---------- spec sheet ---------- */

.spec {
  border-top: 1px solid var(--line);
}

.section--ink .spec {
  border-color: rgb(255 255 255 / 0.12);
}

.spec__row {
  display: grid;
  gap: 0.35rem 2rem;
  padding: 1.35rem 0;
  border-bottom: 1px solid var(--line);
}

.section--ink .spec__row {
  border-color: rgb(255 255 255 / 0.12);
}

.spec__k {
  color: var(--muted);
  font-weight: 500;
  font-size: 0.95rem;
}

.spec__v {
  font-weight: 600;
  font-size: 1.125rem;
  letter-spacing: -0.01em;
  font-variant-numeric: tabular-nums;
}

.spec__v small {
  display: block;
  margin-top: 0.2rem;
  font-size: 0.95rem;
  font-weight: 400;
  color: var(--muted);
  max-width: 52ch;
}

@media (min-width: 700px) {
  .spec__row {
    grid-template-columns: minmax(0, 2fr) minmax(0, 3fr);
    align-items: baseline;
  }
}

/* ---------- list rows (who it's for) ---------- */

.rows {
  border-top: 1px solid var(--line);
}

.row {
  display: grid;
  gap: 0.5rem 2rem;
  padding: 1.6rem 0;
  border-bottom: 1px solid var(--line);
  color: inherit;
  text-decoration: none;
  transition: background var(--dur-2), padding var(--dur-2) var(--ease);
}

a.row:hover {
  background: var(--blue-tint);
  padding-inline: 1rem;
  margin-inline: -1rem;
  border-radius: var(--r-1);
}

.row__t {
  font-weight: 650;
  font-size: 1.25rem;
  letter-spacing: -0.015em;
}

.row__d {
  color: var(--ink-2);
  max-width: 60ch;
}

.row .arrow {
  color: var(--muted);
  transition: transform var(--dur-2) var(--ease), color var(--dur-2);
  align-self: center;
}

a.row:hover .arrow {
  transform: translateX(4px);
  color: var(--blue);
}

@media (min-width: 760px) {
  .row {
    grid-template-columns: minmax(0, 1fr) minmax(0, 2fr) auto;
    align-items: start;
  }
}

/* ---------- anatomy (clip callouts) ---------- */

.anatomy {
  display: grid;
  gap: 2.5rem;
  align-items: center;
}

.anatomy__phone {
  position: relative;
  justify-self: center;
  width: min(100%, 270px);
}

.anatomy__phone .phone--static {
  max-width: none;
}

.mark {
  position: absolute;
  z-index: 4;
  width: 26px;
  height: 26px;
  display: grid;
  place-items: center;
  border-radius: 50%;
  background: var(--paper);
  color: var(--ink);
  font-size: 12px;
  font-weight: 800;
  box-shadow: 0 0 0 4px rgb(248 246 242 / 0.35), 0 6px 14px -4px rgb(0 0 0 / 0.5);
}

.callouts {
  counter-reset: callout;
  display: grid;
  gap: 0;
  border-top: 1px solid var(--line);
}

.callout {
  display: grid;
  grid-template-columns: 2.25rem 1fr;
  gap: 0.15rem 0.75rem;
  padding: 1.1rem 0;
  border-bottom: 1px solid var(--line);
}

.callout::before {
  counter-increment: callout;
  content: counter(callout);
  grid-row: span 2;
  width: 26px;
  height: 26px;
  display: grid;
  place-items: center;
  border-radius: 50%;
  background: var(--ink);
  color: var(--paper);
  font-size: 12px;
  font-weight: 800;
  margin-top: 0.1rem;
}

.callout b {
  font-weight: 650;
  font-size: 1.0625rem;
  letter-spacing: -0.01em;
}

.callout span {
  color: var(--ink-2);
  font-size: 0.975rem;
}

@media (min-width: 900px) {
  .anatomy {
    grid-template-columns: minmax(0, 5fr) minmax(0, 4fr) minmax(0, 5fr);
    gap: var(--gutter);
  }
  .anatomy__phone {
    width: min(100%, 290px);
  }
}

/* ---------- process steps ---------- */

.steps {
  border-top: 1px solid rgb(255 255 255 / 0.14);
}

.step {
  display: grid;
  grid-template-columns: 3.5rem minmax(0, 1fr);
  gap: 0.75rem 1.5rem;
  padding: 2rem 0;
  border-bottom: 1px solid rgb(255 255 255 / 0.14);
}

.step__n {
  font-weight: 800;
  font-stretch: 125%;
  font-size: 1.25rem;
  color: var(--on-blue-dim);
  font-variant-numeric: tabular-nums;
  padding-top: 0.2rem;
}

.step__t {
  font-size: clamp(1.375rem, 1rem + 1vw, 1.75rem);
  font-weight: 650;
  letter-spacing: -0.02em;
  line-height: 1.15;
}

.step__b {
  color: rgb(255 255 255 / 0.78);
  max-width: 58ch;
}

.step__b p + p {
  margin-top: 0.8em;
}

.step__meta {
  margin-top: 0.9rem;
  font-size: 0.9rem;
  color: var(--on-blue-dim);
  font-variant-numeric: tabular-nums;
}

@media (min-width: 900px) {
  .step {
    grid-template-columns: 3.5rem minmax(0, 5fr) minmax(0, 7fr);
    gap: 1rem 2.5rem;
    padding: 2.5rem 0;
  }
}

/* ---------- pipeline log ---------- */

.log {
  background: var(--ink-2);
  border-radius: var(--r-2);
  padding: 1rem 1.25rem 0.5rem;
  font-variant-numeric: tabular-nums;
  box-shadow: inset 0 0 0 1px rgb(255 255 255 / 0.06);
}

.log__head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding-bottom: 0.75rem;
  margin-bottom: 0.25rem;
  border-bottom: 1px solid rgb(255 255 255 / 0.1);
  font-size: 0.85rem;
  color: var(--on-blue-dim);
}

.log__head b {
  color: var(--paper);
  font-weight: 650;
}

.log__row {
  display: grid;
  grid-template-columns: 4.6rem minmax(0, 1fr) auto;
  gap: 0.75rem;
  align-items: baseline;
  padding: 0.6rem 0;
  border-bottom: 1px solid rgb(255 255 255 / 0.07);
  font-size: 0.92rem;
  line-height: 1.35;
}

.log__row:last-child {
  border-bottom: 0;
}

.log__t {
  color: var(--on-blue-dim);
  font-weight: 500;
  font-size: 0.85rem;
}

.log__m {
  color: rgb(255 255 255 / 0.9);
  overflow-wrap: anywhere;
}

.log__m em {
  font-style: normal;
  color: var(--on-blue-dim);
}

.tag {
  display: inline-block;
  padding: 0.18rem 0.45rem;
  border-radius: 3px;
  background: rgb(255 255 255 / 0.1);
  color: var(--paper);
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  white-space: nowrap;
}

.tag--live {
  background: var(--live);
  color: #fff;
}

.tag--posted {
  background: var(--blue);
  color: var(--on-blue);
}

.tag--ok {
  background: rgb(255 255 255 / 0.9);
  color: var(--ink);
}

/* ---------- figures ---------- */

.figure {
  position: relative;
  border-radius: var(--r-2);
  overflow: hidden;
  aspect-ratio: 4 / 5;
  background: var(--paper-2);
}

.figure img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.figure--wide {
  aspect-ratio: 16 / 10;
}

.figure--tall {
  aspect-ratio: 3 / 4;
}

.figure__cap {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  padding: 1rem 1.1rem;
  color: #fff;
  font-size: 0.85rem;
  font-weight: 500;
  background: linear-gradient(to top, rgb(0 0 0 / 0.55), transparent);
}

/* gallery of formats */

.formats {
  display: grid;
  gap: 2.5rem 1.5rem;
}

.format {
  display: grid;
  gap: 1rem;
  align-content: start;
}

.format .phone--static {
  justify-self: center;
  max-width: 220px;
}

.format__t {
  font-weight: 650;
  font-size: 1.125rem;
  letter-spacing: -0.01em;
}

.format__d {
  color: var(--ink-2);
  font-size: 0.975rem;
}

.format__len {
  font-size: 0.85rem;
  color: var(--muted);
  font-variant-numeric: tabular-nums;
}

@media (min-width: 640px) {
  .formats {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

@media (min-width: 1000px) {
  .formats {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }
}

/* before / after */

.compare {
  display: grid;
  gap: 1.5rem;
  align-items: end;
}

.compare__raw {
  position: relative;
  border-radius: var(--r-2);
  overflow: hidden;
  aspect-ratio: 16 / 9;
  background: var(--ink-2);
}

.compare__raw img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.85);
}

.compare__crop {
  position: absolute;
  top: 0;
  bottom: 0;
  left: 50%;
  width: calc(100% * 9 / 16 * 9 / 16 * 1.1);
  transform: translateX(-50%);
  border: 2px solid var(--paper);
  border-top: 0;
  border-bottom: 0;
  box-shadow: 0 0 0 999px rgb(21 23 31 / 0.55);
}

.compare__crop::after {
  content: "9:16 reframe";
  position: absolute;
  left: 50%;
  top: 10px;
  transform: translateX(-50%);
  padding: 0.2rem 0.5rem;
  border-radius: 3px;
  background: var(--paper);
  color: var(--ink);
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  white-space: nowrap;
}

.compare__label {
  margin-top: 0.75rem;
  font-size: 0.9rem;
  color: var(--muted);
}

@media (min-width: 800px) {
  .compare {
    grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
    gap: var(--gutter);
  }
}

/* ---------- proof ---------- */

.proof {
  display: grid;
  gap: clamp(2.5rem, 2rem + 3vw, 4.5rem);
}

.proof__line {
  font-size: clamp(1.5rem, 1rem + 2vw, 2.5rem);
  line-height: 1.15;
  font-weight: 500;
  letter-spacing: -0.02em;
  max-width: 30ch;
}

.proof__line .big-num {
  display: block;
  width: max-content;
  max-width: none;
  white-space: nowrap;
  margin: 0.15em 0 0.2em;
  font-size: clamp(2.4rem, 1rem + 6vw, 7rem);
}

.proof__notes {
  display: grid;
  gap: 1.25rem var(--gutter);
  align-content: start;
}

.proof__note {
  padding-top: 1rem;
  border-top: 1px solid var(--line);
  max-width: 42ch;
}

.proof__note b {
  display: block;
  font-weight: 650;
  margin-bottom: 0.2rem;
}

.proof__note span {
  color: var(--ink-2);
  font-size: 0.975rem;
}

@media (min-width: 760px) {
  .proof__notes {
    grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  }
}

/* ---------- cta band ---------- */

.cta__grid {
  display: grid;
  gap: 2rem;
  align-items: end;
}

.cta .h2 {
  max-width: 16ch;
}

.cta__side {
  display: grid;
  gap: 1.5rem;
  justify-items: start;
}

.cta__side p {
  color: var(--on-blue-dim);
  max-width: 40ch;
}

.cta__mail {
  color: var(--on-blue);
  font-weight: 600;
  text-decoration: underline;
  text-decoration-color: rgb(255 255 255 / 0.4);
  text-underline-offset: 0.2em;
  overflow-wrap: anywhere;
}

.cta__mail:hover {
  text-decoration-color: currentColor;
}

@media (min-width: 900px) {
  .cta__grid {
    grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
    gap: var(--gutter);
  }
}

/* ---------- page head (inner pages) ---------- */

.page-head {
  padding-block: clamp(3rem, 2rem + 4vw, 6rem) clamp(2.5rem, 1.5rem + 3vw, 4.5rem);
}

.page-head .h1 {
  max-width: 14ch;
  margin-bottom: 1.5rem;
}

.page-head .lead {
  max-width: 54ch;
}

.page-head__grid {
  display: grid;
  gap: 2rem;
  align-items: end;
}

@media (min-width: 900px) {
  .page-head__grid {
    grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
    gap: var(--gutter);
  }
}

/* ---------- audience sections ---------- */

.aud {
  scroll-margin-top: calc(var(--head-h) + 1rem);
}

.aud + .aud {
  margin-top: clamp(3.5rem, 3rem + 4vw, 7rem);
}

.aud__grid {
  display: grid;
  gap: 2rem;
  align-items: start;
}

.aud__copy .h2 {
  font-size: clamp(1.75rem, 1rem + 2.4vw, 2.75rem);
  margin-bottom: 1rem;
}

.aud__list {
  margin-top: 1.5rem;
  border-top: 1px solid var(--line);
}

.aud__list li {
  display: grid;
  grid-template-columns: 7rem minmax(0, 1fr);
  gap: 1rem;
  padding: 0.85rem 0;
  border-bottom: 1px solid var(--line);
  font-size: 0.975rem;
}

.aud__list li b {
  color: var(--muted);
  font-weight: 500;
}

@media (min-width: 900px) {
  .aud__grid {
    grid-template-columns: minmax(0, 5fr) minmax(0, 6fr);
    gap: var(--gutter);
  }
  .aud:nth-of-type(even) .aud__grid {
    grid-template-columns: minmax(0, 6fr) minmax(0, 5fr);
  }
  .aud:nth-of-type(even) .aud__copy {
    order: 2;
  }
}

/* ---------- faq ---------- */

.faq {
  border-top: 1px solid var(--line);
}

.faq details {
  border-bottom: 1px solid var(--line);
}

.faq summary {
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1.5rem;
  padding: 1.25rem 0;
  font-weight: 600;
  font-size: 1.125rem;
  letter-spacing: -0.01em;
  cursor: pointer;
}

.faq summary::-webkit-details-marker {
  display: none;
}

.faq summary::after {
  content: "";
  flex: none;
  width: 11px;
  height: 11px;
  margin-right: 0.35rem;
  border-right: 1.5px solid currentColor;
  border-bottom: 1.5px solid currentColor;
  transform: translateY(-3px) rotate(45deg);
  transition: transform var(--dur-2) var(--ease);
}

.faq details[open] summary::after {
  transform: translateY(3px) rotate(-135deg);
}

.faq__body {
  padding: 0 0 1.5rem;
  max-width: 62ch;
  color: var(--ink-2);
}

.faq__body p + p {
  margin-top: 0.8em;
}

.js .faq details[open] .faq__body {
  animation: rise 400ms var(--ease) both;
}

/* ---------- team / about ---------- */

.principles {
  counter-reset: none;
  border-top: 1px solid var(--line);
}

.principle {
  display: grid;
  gap: 0.35rem 2rem;
  padding: 1.5rem 0;
  border-bottom: 1px solid var(--line);
}

.principle b {
  font-weight: 650;
  font-size: 1.2rem;
  letter-spacing: -0.015em;
}

.principle span {
  color: var(--ink-2);
  max-width: 60ch;
}

@media (min-width: 760px) {
  .principle {
    grid-template-columns: minmax(0, 2fr) minmax(0, 3fr);
  }
}

.team {
  display: grid;
  gap: 2rem;
}

.team__p {
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
}

.team__p b {
  display: block;
  font-size: 1.25rem;
  font-weight: 650;
  letter-spacing: -0.015em;
}

.team__p i {
  display: block;
  font-style: normal;
  color: var(--muted);
  margin: 0.15rem 0 0.75rem;
  font-size: 0.95rem;
}

.team__p p {
  color: var(--ink-2);
  max-width: 44ch;
}

@media (min-width: 640px) {
  .team {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 2rem var(--gutter);
  }
}

/* ---------- contact ---------- */

.contact {
  display: grid;
  gap: 3rem;
  align-items: start;
}

.form-card {
  background: var(--paper-3);
  border: 1px solid var(--line);
  border-radius: var(--r-2);
  padding: clamp(1.5rem, 1rem + 2.5vw, 2.75rem);
}

.form {
  display: grid;
  gap: 1.25rem;
}

.form__row {
  display: grid;
  gap: 1.25rem;
}

@media (min-width: 640px) {
  .form__row {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}

.field {
  display: grid;
  gap: 0.4rem;
}

.field label {
  font-weight: 600;
  font-size: 0.95rem;
}

.field label small {
  font-weight: 400;
  color: var(--muted);
}

.field input,
.field select,
.field textarea {
  width: 100%;
  height: 48px;
  padding: 0 0.9rem;
  border: 1px solid var(--line);
  border-radius: var(--r-1);
  background: #fff;
  color: var(--ink);
  transition: border-color var(--dur-1), box-shadow var(--dur-1);
  -webkit-appearance: none;
  appearance: none;
}

.field select {
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='14' height='14' viewBox='0 0 14 14'><path d='M3 5l4 4 4-4' fill='none' stroke='%2315171f' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'/></svg>");
  background-repeat: no-repeat;
  background-position: right 0.9rem center;
  padding-right: 2.4rem;
}

.field textarea {
  height: auto;
  min-height: 140px;
  padding: 0.75rem 0.9rem;
  resize: vertical;
  line-height: 1.5;
}

.field input:focus,
.field select:focus,
.field textarea:focus {
  outline: none;
  border-color: var(--blue);
  box-shadow: 0 0 0 3px var(--blue-tint);
}

.field input:user-invalid,
.field textarea:user-invalid {
  border-color: var(--error);
}

.field__hint {
  font-size: 0.85rem;
  color: var(--muted);
}

.form__foot {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1rem 1.5rem;
  margin-top: 0.5rem;
}

.form__foot .small {
  color: var(--muted);
  font-weight: 400;
  max-width: 34ch;
}

.form__status {
  font-size: 0.95rem;
  min-height: 1.4em;
}

.form__status[data-state="error"] {
  color: var(--error);
}

.form__status a {
  font-weight: 600;
}

.form-done {
  display: grid;
  gap: 1rem;
  padding: 0.5rem 0;
}

.form-done .h3 {
  font-size: 1.75rem;
}

.form-done:focus {
  outline: none;
}

.next-steps {
  counter-reset: ns;
  border-top: 1px solid var(--line);
}

.next-steps li {
  display: grid;
  grid-template-columns: 2.25rem minmax(0, 1fr);
  gap: 0.15rem 0.75rem;
  padding: 1.1rem 0;
  border-bottom: 1px solid var(--line);
}

.next-steps li::before {
  counter-increment: ns;
  content: counter(ns);
  grid-row: span 2;
  width: 26px;
  height: 26px;
  display: grid;
  place-items: center;
  border-radius: 50%;
  background: var(--ink);
  color: var(--paper);
  font-size: 12px;
  font-weight: 800;
  margin-top: 0.1rem;
}

.next-steps b {
  font-weight: 650;
}

.next-steps span {
  color: var(--ink-2);
  font-size: 0.975rem;
}

.contact__aside {
  display: grid;
  gap: 2rem;
  align-content: start;
}

.contact__direct {
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
}

.contact__direct a {
  font-weight: 600;
  overflow-wrap: anywhere;
}

@media (min-width: 900px) {
  .contact {
    grid-template-columns: repeat(12, minmax(0, 1fr));
    gap: var(--gutter);
  }
  .contact__form {
    grid-column: 1 / span 7;
  }
  .contact__aside {
    grid-column: 9 / span 4;
  }
}

/* ---------- footer ---------- */

.site-foot {
  border-top: 1px solid var(--line);
  padding-block: 4rem 2rem;
  background: var(--paper);
}

.site-foot__grid {
  display: grid;
  gap: 2.5rem 2rem;
}

.site-foot__brand {
  display: grid;
  gap: 1rem;
  justify-items: start;
  align-content: start;
}

.site-foot__line {
  color: var(--ink-2);
  max-width: 40ch;
  font-size: 0.95rem;
}

.site-foot__mail {
  font-weight: 600;
  text-decoration: none;
  overflow-wrap: anywhere;
}

.site-foot__mail:hover {
  text-decoration: underline;
  text-underline-offset: 0.2em;
}

.site-foot__col {
  display: grid;
  gap: 0.6rem;
  align-content: start;
  font-size: 0.95rem;
}

.site-foot__col a {
  color: var(--ink-2);
  text-decoration: none;
  width: fit-content;
}

.site-foot__col a:hover {
  text-decoration: underline;
  text-underline-offset: 0.2em;
}

.site-foot__col span {
  color: var(--ink-2);
}

.site-foot__h {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 0.25rem;
}

.site-foot__legal {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem 1.5rem;
  margin-top: 3rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--line);
  font-size: 0.85rem;
  color: var(--muted);
}

.site-foot__legal a {
  color: var(--muted);
  text-decoration: none;
}

.site-foot__legal a:hover {
  color: var(--ink);
  text-decoration: underline;
  text-underline-offset: 0.2em;
}

@media (min-width: 800px) {
  .site-foot__grid {
    grid-template-columns: minmax(0, 2fr) repeat(3, minmax(0, 1fr));
  }
}

/* ---------- utility pages ---------- */

.plain {
  min-height: 60vh;
  padding-block: clamp(4rem, 3rem + 6vw, 8rem);
}

.plain .h1 {
  margin-bottom: 1.25rem;
}

/* ---------- reduced motion ---------- */

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
  .js .reveal,
  .js .reveal-group > * {
    opacity: 1;
    transform: none;
  }
  .phone__cap span {
    animation: none;
  }
  .phone__cap span:nth-child(3) {
    background: var(--blue);
    text-shadow: none;
  }
  .phone__bar i {
    animation: none;
    transform: scaleX(0.45);
  }
}

/* ---------- late additions ---------- */

dl,
dd {
  margin: 0;
}

.callouts--from-4 {
  counter-reset: callout 3;
}

/* ---------- pain points ---------- */

.pain {
  display: grid;
  gap: 2rem;
}

.pain__line {
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
  font-size: clamp(1.25rem, 1rem + 1.2vw, 1.75rem);
  line-height: 1.25;
  font-weight: 500;
  letter-spacing: -0.02em;
  max-width: 30ch;
}

.pain__line strong {
  font-weight: 700;
}

@media (min-width: 900px) {
  .pain {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 2rem var(--gutter);
  }
}

/* ---------- offers ---------- */

.offers {
  display: grid;
  gap: 2.5rem;
  border-top: 1px solid var(--line);
}

.offer {
  display: grid;
  gap: 0.75rem;
  align-content: start;
  padding-top: 1.5rem;
}

.offer__name {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--muted);
}

.offer__vol {
  font-size: clamp(1.75rem, 1rem + 2vw, 2.5rem);
  line-height: 1.05;
  font-weight: 700;
  font-stretch: 104%;
  letter-spacing: -0.03em;
}

.offer__d {
  color: var(--ink-2);
  max-width: 32ch;
}

.offer__inc {
  display: grid;
  gap: 0.45rem;
  margin-top: 0.5rem;
  font-size: 0.95rem;
  color: var(--ink-2);
}

.offer__inc li {
  position: relative;
  padding-left: 1.1rem;
}

.offer__inc li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 0.45rem;
  height: 0.45rem;
  border-radius: 50%;
  background: var(--blue);
}

.offer .link {
  margin-top: 0.75rem;
}

.offers__note {
  margin-top: 2rem;
  color: var(--muted);
  font-size: 0.95rem;
}

@media (min-width: 800px) {
  .offers {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 0;
  }
  .offers--2 {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .offer {
    padding: 1.75rem var(--gutter) 0 0;
  }
  .offer + .offer {
    border-left: 1px solid var(--line);
    padding-left: var(--gutter);
  }
  .offer:last-child {
    padding-right: 0;
  }
}

/* ---------- stats ---------- */

.stats {
  display: grid;
  gap: 2rem;
  border-top: 1px solid rgb(255 255 255 / 0.14);
}

.stat {
  display: grid;
  gap: 0.4rem;
  align-content: start;
  padding-top: 1.5rem;
}

.stat__n {
  font-size: clamp(2.75rem, 1.5rem + 3.5vw, 4.5rem);
  line-height: 1;
  font-weight: 800;
  font-stretch: 125%;
  letter-spacing: -0.02em;
  font-variant-numeric: tabular-nums;
}

.stat__t {
  color: rgb(255 255 255 / 0.85);
  max-width: 28ch;
}

.stat__s {
  font-size: 0.8rem;
  color: var(--on-blue-dim);
}

@media (min-width: 700px) {
  .stats {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 2.5rem var(--gutter);
  }
}

@media (min-width: 1100px) {
  .stats {
    grid-template-columns: repeat(4, minmax(0, 1fr));
  }
}

/* ---------- theirs vs ours ---------- */

.vs {
  display: grid;
  gap: 3rem;
  align-items: start;
}

.vs__col {
  display: grid;
  gap: 1.5rem;
  justify-items: center;
}

.vs__label {
  justify-self: start;
  font-size: 1.125rem;
  font-weight: 650;
  letter-spacing: -0.01em;
}

.vs__list {
  justify-self: stretch;
  display: grid;
  gap: 0.6rem;
  padding-top: 1rem;
  border-top: 1px solid var(--line);
  color: var(--ink-2);
  font-size: 0.975rem;
}

.vs__list li {
  display: grid;
  grid-template-columns: 0.9rem minmax(0, 1fr);
  gap: 0.7rem;
  align-items: baseline;
}

.vs__list li::before {
  content: "";
  width: 0.55rem;
  height: 0.55rem;
  border-radius: 50%;
  border: 1.5px solid var(--muted);
  transform: translateY(1px);
}

.vs__col--ours .vs__list li::before {
  border-color: var(--blue);
  background: var(--blue);
}

.phone--raw .phone__screen {
  background: #000;
}

.phone--raw .phone__screen img {
  object-fit: contain;
  background: #000;
}

.phone--raw .phone__screen::after {
  display: none;
}

.phone__rawcap {
  position: absolute;
  left: 8%;
  right: 8%;
  bottom: 12%;
  text-align: center;
  font-family: Arial, Helvetica, sans-serif;
  font-size: clamp(7px, 4.6cqw, 11px);
  line-height: 1.3;
  color: #fff;
  opacity: 0.9;
}

@media (min-width: 760px) {
  .vs {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: var(--gutter);
  }
}

/* ---------- how it works (home) ---------- */

.how {
  display: grid;
  gap: 2rem;
}

.how__step {
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
}

.how__n {
  font-size: 0.95rem;
  font-weight: 800;
  font-stretch: 125%;
  color: var(--muted);
  margin-bottom: 0.6rem;
  font-variant-numeric: tabular-nums;
}

.how__t {
  font-size: 1.375rem;
  font-weight: 650;
  letter-spacing: -0.015em;
  margin-bottom: 0.5rem;
}

.how__d {
  color: var(--ink-2);
  max-width: 36ch;
}

.how__foot {
  margin-top: 2.5rem;
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 2rem;
  align-items: center;
}

.how__foot p {
  font-weight: 600;
}

@media (min-width: 800px) {
  .how {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 2rem var(--gutter);
  }
}

/* ---------- big statement ---------- */

.statement {
  font-size: clamp(1.75rem, 1rem + 2.6vw, 3.25rem);
  line-height: 1.08;
  font-weight: 700;
  font-stretch: 102%;
  letter-spacing: -0.03em;
  max-width: 22ch;
}

.statement + p {
  margin-top: 1.5rem;
}

.log__foot {
  padding: 0.85rem 0 0.5rem;
  font-size: 0.9rem;
  color: var(--on-blue-dim);
  border-top: 1px solid rgb(255 255 255 / 0.1);
}

.log__foot b {
  color: var(--paper);
  font-weight: 650;
}